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Your Graphics - are they really working for you?
by: Andrew Eaton
Making Your Graphics Work For You
It’s no secret that a picture is worth a thousand words or that people really
do judge a book by its cover. Effectively using graphic headers, e-covers and
background graphics can send your profits soaring. Amateur looking graphics are
worse than no graphics at all.
The graphics you use on your website should intensify the screen’s message.
Correctly used graphics will activate the prospects emotions into a buying mode.
This can be effectively accomplished by incorporating a few simple marketing
strategies into your graphic designs.
For example, when choosing the color of your graphics don’t simply choose your
favorite color. Identify your niche market and target the color scheme of your
graphics to that market. Let’s use a gardening site as an example. You wouldn’t
want to use colors like purple, gold or silver, as they aren’t very prevalent in
nature. Greens, browns, and orange colors are much better suited to display the
intent of a gardening site.
Too many graphics can clutter the screen and slow the time it takes a screen to
load. Since smaller graphics download quickly, your graphics should typically be
smaller in size. Using too few graphics can cause the site to look empty or
incomplete. Neither of which sponsor sales. The entire theme of the site should
come together in a happy medium fostering a smooth flowing effective decision
–making process for your prospect.
The background graphics of your site are equally important to your site’s
effectiveness. Backgrounds should not interfere with the readability of the
text. Again, they should complement and support the desired effect of your site.
Color plays an important role in choosing background graphics. Choose wisely.
When designing e-covers for your e-books or software products make sure they
powerfully steer the attention of your prospect to the emotion that will trigger
the sale. Make the picture fill the promise your product will deliver. Remember
people make purchases based upon emotions. Next they justify the purchase with
logic or benefits. Your graphics should satisfy the emotional desire.
About The Author
Andy Eaton is one of the most sought after graphic designers on the web, not
only does he create quality graphics, but he also teaches you how to create
quality graphics; check out his latest graphic project designed especially for
creating professional mini-site header graphics in minutes. Get 13 header
graphics for free when you visit
http://www.amazingheadertemplates.com/go.php?t=6
Copyright 2005 Andrew Eaton
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