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10 Questions for Your Logo Design
by Granny's Mettle
The following are ten questions for your logo design:
- What is a logo? A logo is a trademark of a company or organization. It's
the identity that encapsulates what your company stand for and what it wants
to achieve in its lifetime. Companies do spend thousands, if not millions of
dollars just to have the right logo.
- Why should you use a logo? Your company's logo will be your visual tool
to stimulate attention and leave a greater impact to your target audience
that words may fall short of. Over time, logos prove to be the simplest and
most direct way of promoting one's business presence. Make your logo give
you your brand name recognition. It is your visual appeal to any document or
web page because of its unique graphic image.
- How much does a logo cost? A logo design can fetch from US$200 to $600
from service companies in the web. Outfits at the upper end of this price
range generally create several designs for you to choose from. If your logo
design requires more research, expect to pay US$1,500 to $3,000. It all
depends on how often you're going to use your logo. If you're inclined to
put your logo to almost every media material you have, then it is better for
you to opt for the much higher price where there is research to be done.
- What's the benefit of creating a unique logo? A unique and distinct
company logo is more likely to gain trademark protection than those that are
common. Because of its unique qualities, users will be able to associate
your logo with your company right away, and any copies and duplicates will
definitely be charged with property rights.
- Where can I get help when creating my own logo? Assistance from a
trademark lawyer is priceless when conducting a trademark search. You have
to look out for logos that have the same design as yours. There is such a
thing as infringement on another company logo or trademark. Also, a
trademark lawyer would be beneficial for you in terms of gaining trademark
protection.
- Where can I get ideas for my logo design? One designer outfit recommends
you start by looking in your refrigerator. A fridge usually contains all the
well-known logos of your food and drinks. Look at your orange juice, beer,
yogurt, mustard, mayo, and ketchup. What makes some logos stand out more
than the others? Next, head out to your favorite supermarket and again take
note of the logos that stand out and those that do not. Another place to
check out is the yellow pages for companies similar to the company you wish
to start.
- Is it advisable to use Clip Art in logos? If your business is locally
inclined, say you just want to operate a small corner café, a strong
corporate identity may be a bit too much. You could use your start-up funds
on more important things like the interior design of your place for example.
For times like these, a high quality solution would be the right typeface
for your company name and high quality royalty free clip art. By trying out
and mixing multiple clip art images, you can create a unique logo.
- Can I trademark my logo created from clip art? A trademark lawyer
advises that even if you alter drastically a clip art image, it may still be
impossible to trademark. However, he said that one may consider using the
design with the drastically altered clip art up until the company gets well
underway and then later replace it with something similar yet completely
original. This way, the company may have trademark protection.
- What can I use to reduce computer memory on my images? Images and
illustrations tend to eat much of computer memory. In order to decrease
memory usage, vector graphics may be used. Vector graphics shrink and expand
without loss of detail. They require less computer memory unlike a bitmap
image which can take up to 2 to 10 MB of memory and loses detail when
expanded.
- What do I need to remember when designing my logo? A designer compares a
logo to a story… "It is like a compressed story of your company…backed by a
promise." It is a trademark that supports and represents your company's
ideals and objectives. When designing your logo just keep this question in
mind: What do I want my customers to expect and feel when they see my logo?
About the Author
Granny's Mettle is a 30-something, professional web content writer. She has
created various web content on a diverse range of topics, which includes digital
printing topics, medical news, as well as legal issues. Her articles are
composed of reviews, suggestions, tips and more for the printing and designing
industry.
For comments and inquiries about the article visit
http://www.ucreative.com
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