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Graphic Designers 101
by Nash Ville
Being a graphic designer entails hard work, dedication and the passion for
what you are doing. Some people might think that it's just easy to do all those
web and graphic designs. Well, it's not! As a graphic designer, you have to cope
with the constant technological advancements so that you you'll have a chance in
the tough competition. One of the latest technologies today is full color
printing. To know the worth and benefits of full color printing is critical in
the graphics industry as it increases the appeal of any designer's artworks
because it has the amazing capacity to capture an audience and maintain viewers
and readers.
To maximize the value of color in your printing jobs, it is necessary to
understand the way color is transformed from your monitor to the paper it is
printed on. When designing your graphics on the computer, the colors appear in
RGB (red, green and blue) format. This is how your television set and the
monitor generate images. When viewing the printed output on paper, it appears in
CMYK (cyan, magenta, yellow and black) format. It is essential to recognize the
effects that the abovementioned change in the color format has on your design if
your project is color critical and colors must be as close as possible to your
initial expected color. In order for your target color to match the printed
color, be sure to set up your file in CMYK format as printing companies will
print directly from the file without comparing it to the onscreen image.
Pantone process color guide is a useful tool for maintaining your desired color
image. This guide contains CMYK values for more than 3,000 colors which allow
you to see the printing color that most accurately matches your desired color.
Also, the guide shows how the color is affected by the different types of paper
your image might be printed on.
Here are some helpful tips you must always remember when preparing files for
full color printing to maximize the printing quality of your designs. First,
ensure that the resolution is at least 300 dpi. Then, set up your file in CMYK
instead of later converting it to CMYK. Next, check the CMYK % values against a
Pantone book. Also, convert the files by yourself instead of letting the printer
to do it for you. Finally, try using a calibrated monitor and colors within the
CMYK color space.
Using color in printing is said to increase readership and information
retention. And, to understand the difference between the various color formats
and learn to use the appropriate tools other than your eyes to define colors
will allow you to avoid common mistakes which can be a graphic designer's worst
nightmare.
About the Author
For questions and comments about the Artcile you may contact The Postcard
Printing Moderator at 888 888 4211 or visit
http://www.mypostcardprinting.com
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