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KNOW THE COLOR BASICS
by BLUR LOTERIÑA
Do your print ads or web pages seem so flat that no one ever bothers looking
at it? How would you like to make them more unique and attractive?
The key to a striking visual ad is the color. It gives life to any image. Take
for example the cartoons that we watch on television and how they attract kids.
We may also wonder why fast food and restaurants use the same color for their
business or why banana catsup is colored red and not yellow.
Every color has its own characteristics. They represent different mood,
personality or impression. In other words, colors influence people.
In deciding what color to use, you must first know the nature of your business.
You cannot use just one color, or else your ad will look so plain and boring.
However, using different colors can mess up your image or it may create a
different impression to the viewers. Balance is important.
There are three basic color models used in graphics design, CMYK, RGB and
Pantone.
In making printed images, it is best to use the CMYK color model. CMYK stands
for cyan, magenta, yellow and black. It is referred to as the four-color
process. This color model is commonly used in the printing process to produce
full-color photographs and images. The advantage of using this model is that it
reduces the cost of printing. When CMYK are combined, they produce the greatest
number of printable colors. It is not advisable for use in single-color
printing, though. Also, this model does not produce spot inks, such as metallic
silver or gold.
Use the RGB (red, green and blue) color model in creating your web page images.
All display devices, such as computer monitor or television, use this type of
color mode. There are no cost limitations in the use of color for unprinted ad
such as the web page. So you can use as much color as you want without fear of
spending a lot of money on colors. In addition, current computer programs now
offer a wide variety of colors.
Pantone colors are best suited for logos and corporate identity because it
creates exact color match. This color model specifies consistency. If you want
your printed company brochure to look exactly the same as how it appears on the
computer, use pantone colors. The only drawback is that you will have to look
for the right printer and paper. Glossy or coated paper tends to slightly alter
the color. The difference between printed images on a glossy paper and a plain
paper is very visible.
There's a rule in color psychology that we must apply in designing print ads or
web page. Use colors that will best describe the nature of your business. More
importantly, your ad image must speak exactly what you want to tell the viewers.
About the Author
Additional Information about the articles can be found at
http://www.fullcolorprintingcompany.com
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